Effective Date: January 7, 2019
Last Updated: August 13, 2026

 

Lyracore Health Alliance (“Lyracore,” “we,” “us,” or “our”) is committed to protecting your privacy and safeguarding personal and health-related information. This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website and related online services.

 

Please read this Privacy Policy carefully before using our website. This policy applies to information collected through the website. Our handling of Protected Health Information (“PHI”) is also governed by the Health Insurance Portability and Accountability Act (“HIPAA”).

 

Information We Collect

Information You Provide

We may collect information you voluntarily provide, including:

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Insurance information
  • Appointment requests
  • Information submitted through forms or patient communications

 

Please do not submit sensitive medical information through a general website contact form unless the form is specifically identified as secure and intended to collect that information.

 

Health Information

If you communicate with us regarding medical care, we may collect health-related information. Certain information may qualify as PHI under HIPAA. Our use and disclosure of PHI is governed by applicable law and our Notice of Privacy Practices.

 

Information Collected Automatically

When you visit our website, we and our service providers may automatically collect certain technical information, including:

  • IP address
  • Browser and device information
  • Operating system
  • Pages visited and website interactions
  • Referral sources
  • Cookie identifiers and consent preferences
  • Analytics and performance information

 

How We Use Information

We may use information to:

  • Provide healthcare-related services
  • Respond to inquiries and appointment requests
  • Communicate with patients and website visitors
  • Operate, maintain, and improve our website
  • Understand website traffic and performance
  • Maintain security and prevent fraud
  • Process payments and insurance-related activities
  • Comply with legal and regulatory obligations

 

We may use de-identified or aggregated information for operational, analytical, and service-improvement purposes.

 

HIPAA and Protected Health Information

Certain information collected or maintained by Lyracore may qualify as PHI under HIPAA. We maintain administrative, technical, and physical safeguards designed to protect PHI in accordance with applicable federal and state laws.

 

This website Privacy Policy does not replace our HIPAA Notice of Privacy Practices. Please review our Notice of Privacy Practices for information about how we may use and disclose PHI and the rights available to patients.

 

Cookies and Tracking Technologies

We use cookies and similar technologies to operate the website, remember preferences, understand website performance, and measure the effectiveness of our communications.

 

Our consent-management platform organizes cookies into the following categories:

  • Necessary: Required for essential website functionality, security, and consent management. These cookies cannot be disabled through our consent tool.
  • Preferences: Used to remember choices that affect how the website functions or appears.
  • Statistics: Used to understand website usage and performance.
  • Marketing: Used to measure marketing activity or deliver relevant advertising, where applicable.

 

Where required or supported, you can accept, reject, or customize nonessential cookies through the cookie banner or the cookie settings control displayed on the website. You may return to the cookie settings control at any time to review or change your selection.

 

Florida and other eligible visitors may also be presented with a “Do not sell or share my personal information” option. Selecting this option prevents the consent categories identified in the cookie settings panel from being enabled unless you subsequently change your selection.

 

Google Analytics

We use Google Analytics 4 to help us understand website usage and performance. Google Analytics operates according to the consent choices communicated through our consent-management platform.

 

When analytics storage is permitted, Google Analytics may use cookies or similar identifiers to measure website activity. When analytics storage is denied, Google Consent Mode may send limited measurements without reading or writing analytics cookies. We do not intend to send names, medical details, patient identifiers, or other PHI to Google Analytics.

 

Cookie Declaration

The declaration below provides current information about cookies and tracking technologies identified on our website. It also allows you to review or update your consent preferences.

 

 

Third-Party Services

We may use third-party providers to support:

  • Website hosting and security
  • Consent management
  • Website analytics
  • Appointment scheduling
  • Patient portal services
  • Payment processing
  • Insurance-related activities
  • Marketing communications

 

We evaluate third-party providers and require appropriate privacy and security protections when required by applicable law and the nature of the information involved. Third-party websites and services may maintain their own privacy practices, and we encourage you to review their policies.

 

Our website may contain links to external websites. We are not responsible for the privacy practices, security, or content of those websites.

 

Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this policy, comply with legal and regulatory obligations, resolve disputes, maintain appropriate business records, and enforce our agreements.

 

Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable healthcare, legal, and regulatory requirements.

 

Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect information against unauthorized access, disclosure, alteration, loss, or misuse. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

 

Your Privacy Choices and Rights

Depending on the information involved and applicable law, you may have the right to:

  • Request access to personal information
  • Request correction of inaccurate information
  • Request deletion of certain information
  • Request restrictions on certain uses or disclosures
  • Request confidential communications
  • Withdraw consent where applicable
  • Opt out of certain data-sharing or targeted-advertising activities
  • File a complaint regarding our privacy practices

 

You may manage website cookie preferences using the cookie settings control. To submit another privacy request, contact us using the information below.

 

If your information is protected under HIPAA, additional rights may apply. Please consult our Notice of Privacy Practices for details.

 

Global Privacy Control

Where required by applicable law and supported by our consent-management platform, we may recognize Global Privacy Control or similar browser-based opt-out signals. The availability and effect of these signals may depend on your location, browser, and the services used on the website.

 

Children’s Privacy

Our general website is not directed to children under 13, and we do not knowingly collect personal information directly from children through the general website without appropriate authorization. Information concerning pediatric care may be provided by a parent, legal guardian, or other authorized person through appropriate communication channels.

 

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes to our practices, technologies, services, or legal obligations. Updates will be posted on this page with a revised “Last Updated” date.

 

Contact Us

If you have questions about this Privacy Policy, want to exercise an applicable privacy right, or have concerns about our privacy practices, contact:

 

Lyracore Health Alliance
602 S. Audubon Ave. Suite B, Tampa, Florida 33609
Phone: (813) 853-0500
Email: info@lyracore.com

 

If you believe your HIPAA privacy rights have been violated, you may also file a complaint with the U.S. Department of Health and Human Services Office for Civil Rights. Lyracore will not retaliate against you for filing a complaint.